How to Overcome ‘Shiny Object’ Syndrome

The Art of Improvement
6 min readSep 18, 2022

If you’re a creative, entrepreneur, or leader of any kind, chances are you might have suffered from shiny object syndrome at some point in your life.

You know the feeling -

Some new opportunity arises, an idea sparks in your mind, or a trend or fad hits the scene and you instantly want to take advantage of it, abandoning your other projects and running off into the sunset to chase the latest “shiny” object.

So maybe you have a hundred domain names registered for businesses you want to start someday, or maybe you have a slew of abandoned novel drafts on your computer, or maybe you’ve bought several online courses promising yourself that “one day I’ll get to it.”

With the prevalence of social media, it seems like there’s some new “it” thing going around every week. It’s easy to get FOMO and worry that you’re missing out on the next big thing that could catapult you to success.

Entrepreneurs and creatives in particular suffer from shiny object syndrome and worrying about losing out. Those who have the initiative to start something like a business or a creative project are often good at taking risks and putting themselves out there to try something new. This drive to push boundaries usually works in their favor, but it can also cause them to fall into the trap of shiny object…

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